Birla Opus Paints, a subsidiary of Aditya Birla Group’s Grasim Industries, has commencement of industrial production at the enterprise’s fourth manufacturing plant in Chamarajanagar, Mysore.
Mr. Kumar Mangalam Birla – chairman of Aditya Birla Group unveils Birla Opus Paints’ 4th manufacturing facility at Chamarajanagar along with the industrial team.
The new facility, which adds 230 million litres per annum (mlpa) to the enterprise’s potential, takes the whole production potential of Birla Opus Paints to 866-mlpa, making it the second biggest ornamental paints player through set up potential, Birla Opus Paints said in a press launch.
The new facility will produce water-primarily based paints, enamel paints, and timber end paints, providing zero liquid discharge and fourth-generation manufacturing technology.
This development is part of the enterprise’s formidable expansion plan, which plan to establish six manufacturing plants with a blended capacity of 1,332-mlpa. The total upfront funding for the venture is Rs 10,000 crore out of which it has invested Rs. 8,470-crore. Two extra plants are in development, with the Mahad plant near Pune in trial production and the Kharagpur plant near Kolkata underneath construction.
Birla Opus Paints, released in 2024, has already delivered 129 products with over 900 SKUs throughout diverse categories. Aditya Birla Group Chairman Kumar Mangalam Birla said that the enterprise is on track to gain its revenue goal of Rs. 10,000-crore within the first three years of complete-scale operations.
He also highlighted that the Chamarajanagar plant could cater specially to the growing call for in the southern region, aligning with the venture’s growth strategy.
Mr. Himanshu Kapania, Director, Aditya Birla Group, said, “With four out of our six trendy, fully automated manufacturing plants now operational throughout Panipat, Ludhiana, Cheyyar and Chamarajanagar, we are properly-located to satisfy growing call for with the aid of having higher supply ability. The inauguration of our fourth plant marks a key milestone, reinforcing our commitment to progress”.
In addition to the new plant, Birla Opus Paints additionally released PaintCraft Partner, a franchisee-led painting services model designed to supplement the enterprise’s direct painting services. This new initiative will recognition on broadening the enterprise’s consumer reach and services offerings throughout regions.
“Our dedication to cutting-edge R&D, ESG initiatives, and smart factory technology is delivering the nice first-rate of ornamental paints within the country with host of differentiated product features for the complete ecosystem. The opening of our fourth fully automated factory is a reinforcement to our commitment of building a successful paints business in India,” said Mr. Rakshit Hargave, CEO, Birla Opus Paints.
