Dow Personal Care will launch sustainable, high-performing ingredients that empower brands to create inspiring formulations, delighting purchasers
Dow will debut a broader portfolio of skin and skin, hair and color cosmetics, and launch its first low carbon silicone elastomer blends below the Decarbia reduced carbon platform. The enterprise’s newest product providing consists of focused products for conditioning and deposition aid, styling, cleanser, film formers for color cosmetics and sun care applications – empowering formulators to create high-performing consumer loved products.
Dow will also reveal inspiring prototypes beneath the theme ‘From Shower to Sensational’, designed to raise everyday routines into easy self-care experiences. Complementing that is the release of the “ProtecTress 2.0 program”, focusing on effective hair heat safety options.
“Today’s brand owners are keen to ride the wave of traits and go viral – but in addition they care deeply about the longevity of their mounted product ranges through continually improved performance, simply as we do. Consumers demand long-lasting effects, whether they’re attempting out a new product or accomplishing for a trusted favourite. That is what supports them feel confident throughout the day”, stated Jennifer Marques, Global Strategic Marketing Leader at Dow Personal Care.
“We approach every release through a couple of lenses to make certain we offer the most effective and adaptable ingredients. Our clinical expertise know- how, performance testing out capabilities, and regulatory expertise aren’t just liked—they’re relied on by our customers who recognize they can create products that truly resonate with consumers”, adds Marques.
It goes hand in hand with industry evolution, which an increasing recognizes the opportunity to do our people and the planet with high-performing products that could make a meaningful difference. In line with this, Dow is introducing its four first low-carbon DOWSIL Silicone Elastomers Blends, as part of Dow’s Decarbia portfolio of decreased carbon materials. These carbon-neutral ingredients are a result of Dow’s decarbonization of its silicon metal feedstocks.
With a fully included supply chain. Dow optimizes every step from raw materials to completed products. Each is subsidized through verified carbon compensation certification, supported by third party Environmental Product Declarations (EPDs) and licensed Life Cycle Analyses (LCAs).
