Birla Opus Paints, a subsidiary of Grasim Industries, has inaugurated its fourth production plant in Chamarajnagar, Mysore
Birla Opus Paints, a subsidiary of, Aditya Birla Group’s Grasim Industries, introduced on Tuesday the establishing of the enterprise’s fourth production plant in Chamarajnagar, Mysore.
The new facility, which adds 230 million litres per year (MLPA) to the enterprise’s potential, takes the overall manufacturing capacity of Birla Opus Paints to 866 MLPA, Birla Opus Paints said in a press launch.
This development is part of the enterprise’s formidable expansion plan, which objectives to set up six manufacturing plants with a combined capacity of 1,332 MLPA.
The overall in advance investment for the venture is Rs 10,000 crore. The new plant will produce a variety of products, which include water-primarily based paints, enamel paints, and wood finish paints, further expanding the enterprise’s product portfolio.
Currently, 4 plants are operational, contributing a total of 866 MLPA. Of the remain two plants, the Mahad plant, located near Pune, has entered trial manufacturing, while the Kharagpur plant near Kolkata is progressing as planned, according to the assertion released by Birla Opus Paints.
Birla Opus Paints, which claims to be the 2nd largest decorative paints player through established capability, aims to generate a revenue worth Rs 10,000 crores in the first three years since inception.
In line with its growing strategy, Aditya Birla Group Chairman Kumar Mangalam Birla expressed his confidence in the enterprise’s development.
“The enterprise is progressing in keeping with the plan with an impactful journey so far and is on the right track to hit the sales target of Rs 10,000 crore within the first 3 years of complete-scale operations,” Birla stated.
He also highlighted that the Chamarajnagar plant would cater specially to the growing demand in the southern region, aligning with the enterprise’s growing strategy.
“To cater specially to the growing needs of the southern region, our fourth modern production facility in Chamarajnagar helps our growing strategy. This new facility will assist us provide quality products and services to customers with increase responsiveness, underscoring our unwavering dedication to becoming a leader in the decorative paint industry.
In addition to the new plant, Birla Opus Paints has launched PaintCraft Partner, a franchisee-led painting services model designed to supplement the enterprise’s direct painting services.
This new initiative will focus on broadening the enterprise’s consumer attain and service offerings throughout regions.
“Our dedication to cutting edge R&D, ESG tasks, and smart factory technology is handling over the fine quality of decorative paints in the country with host of differentiated product features for the entire eco-system. The starting of our fourth absolutely computerized factory is a reinforcement to our dedication of building a a successful paints business in India,” stated Rakshit Hargave, CEO, Birla Opus Paints.
